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Adam Vagley's avatar

I'm a big believer that as consultants we need to craft the right narrative. To me, typos and other mistakes like that show a lack of attention to the craft and can potentially send the wrong signal to a client: i.e. if they were too sloppy to fix this, what else did they skimp on? Some clients won't notice or won't care, but for the ones who will it's not worth the risk.

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