First-year, lateral-hire MBB consultants

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“A narrow segment limits your growth” - I often get this advice.

But I disagree.

Targeting a niche segment gives lots of opportunities.

Let me explain.

When I think about my target segment, I have one specific person in mind - myself.

As a consultant, I couldn't figure out how to perform well.

But when I looked for coaching help, I couldn’t find a coach I could trust.

I talked to a few ex-partners. Their advice was based on personal experience and intuition. Although they were successful individually, they had no idea how to teach others.

It became evident that nobody served a distinct segment with acute pain.

Fast forward a few years, and I launched the coaching program I craved so much as a consultant.

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If you are an MBB consultant and want to achieve high performance, book a free 1-1 consultation to discuss how exactly I can help you. There is no commitment and you can ask any burning questions you might have.

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So, why do I target this niche segment?

I get this question a lot.

You are an MBB consultant.

Let me explain this to you in business terms.

Here are three key reasons:

1. Pain: First-year, lateral-hire MBB consultants face extremely difficult challenges.

2. Focus: Sharp focus allows me to provide targeted and practical help.

3. Competition: There is virtually no competition in this segment.

Let's dive deeper into each of these reasons.

1. Pain

Lateral hires experience acute pain.

Due to the consulting crisis, they are placed in an impossible situation. Staffing has become impossible. Lateral hires must compete with younger folks with more experience and tenure.

They also can’t afford to lose their jobs. They already took a big risk by changing careers and getting fired would be a major setback. They must maintain many obligations, such as providing for their families, paying off loans, and securing visas.

All these pressures cause unbearable stress and anxiety.

2. Focus

Focusing on a niche segment allows me to provide specific and practical coaching support.

Collecting many data points allows me to build unique expertise in this niche segment.

Here is the simple math.

Now, I have 23 MBB consultants in my coaching program. They are going through the same journey and face the same challenges.

As part of the program, each consultant completes several problem-solving exercises.

As a result, we have accumulated over 100 new data points on how consultants solve complex problems.

I learned more about how to help consultants in these months than in a few years as an Associate Partner at McKinsey.

This helped me sharpen my playbook and accelerate the time-to-impact for my clients.

3. Competition

Targeting a narrow segment allows me to differentiate from the competition.

Hundreds of coaches help people get into MBB consulting, and thousands focus on career transitions.

However, no coaches help MBB consultants become successful and confident.

I wondered why is that.

This is a tough segment for building authority and trust.

MBB consultants are smart, demanding, and skeptical.

They don't seek coaching help because they might not be aware of their own problems and available solutions.

But they definitely need help in this complex matter. I know this based on my experience helping dozens of consultants to become truly successful.

That's why I launched the coaching program for MBB consultants.

If you are an MBB consultant and want to achieve high performance, I would like to speak with you.

Book a Free 1-1 Consultation to discuss whether I can help you through my unique coaching program. There is no commitment, and you can ask any burning questions you might have.

Read this post to learn more about the Hero’s Journey coaching program.

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