Why you don't get impressive results even if you work very hard?
Many consultants play it safe. They are afraid to mess up. They play defense. They don't plan for successful outcome. But you can't win like that. No amount of hard work can change that.
You work 14-16 hours per day.
Every project is a burner. You give everything to this job.
But you only get 'Meh' feedback from your partners.
Why is that?
Yes, the job is extremely difficult, but it would be less painful if you knew that your hard work was actually appreciated.
But instead, it's taken for granted.
You can’t see a clear correlation between your efforts and success.
Why does this happen?
Here's the problem.
You don’t design for a successful outcome.
Let me explain.
Imagine a game where you can only lose or not lose. There is no way to win.
Would you play it?
But that’s how many consultants work.
They work not to mess up. They do exactly what they were asked to do, no more.
No unique insights. No extra push.
Just crossing it off the to-do list.
They play DEFENSE.
But you must play to win.
Every task is a potential win, a moment to impress your partners or clients.
But that winning moment will never happen if you don’t actively plan for it.
Next time you get a task, ask yourself:
What is the successful outcome here?
Not just safe, average, or satisfactory.
At first, you’ll often fail.
But with practice, once in a while, you’ll nail it.
It's like betting on roulette. You might lose a few times, but if you win, you'll get a 35x return on your bet.
You play an asymmetric game.
One impactful moment can outweigh weeks of average work. That's how you make partners notice and remember you.
That’s how you become successful at your firm.
If you are an MBB consultant who wants to improve performance, I want to speak with you.
Book a Free 1-1 Consultation to discuss whether I can help you through my coaching program. There is no commitment, and you can ask any burning questions in a risk-free environment.
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