Why do I share all my knowledge for free?
Some people ask me why I share my knowledge for free. But knowledge alone is not enough. Implementation is what matters to become a successful MBB consultant.
Why do you share all of your knowledge for free?
I get this question a lot, sometimes from consultants, but mostly from fellow coaches.
They have a hard time understanding why I would do that. They are afraid that if people get all their knowledge for free, they won’t buy their products.
But I have a different philosophy.
I believe that knowledge by itself is not enough to become a successful MBB consultant. It’s super helpful, but not enough.
People are generally very bad at applying theory in practice.
The right implementation is super important.
Otherwise, you would read a comprehensive guide and become a commercial pilot, an Olympic swimmer, or a UFC champion.
But unfortunately, it doesn’t work this way.
We as humans learn in a very specific way. The best way to learn is by doing. This is where practice is important, especially in such a complex field as strategy consulting.
The right coaching can make learning more effective and can amplify and accelerate it.
That’s why all professional athletes have personal coaches. It would be unthinkable for them to try to do it alone. Even GOATs (greatest of all time) like Messi and Ronaldo have coaches, although, arguably, these athletes are more accomplished than the coaches they hire.
Don’t get me wrong. You can learn on your own, no problem. Many consultants did that, including me.
But MBB consulting is a game of limited chances and time. Given unlimited time, you can learn anything you want. But unfortunately, in MBB consulting, you don’t have that time.
Learning by trial and error is not effective, and it can even be dangerous.
While you learn, you make unnecessary mistakes, damage your reputation, and incur an unhealthy amount of stress.
It’s much better to learn from others than from your own mistakes.
Credibility and trust
There is another reason why I share all my knowledge.
Writing allows me to build credibility and trust with my potential clients.
I write in a very specific and detailed way. This way, consultants can judge the level of expertise and knowledge I have.
People who resonate with my approach and style will be drawn to me even more. This allows me to find MY people. People with whom I would enjoy coaching.
Ideas factory
And finally, writing is my ideas factory.
This is how I crystallize the knowledge I acquire in real, practical work.
Consistent writing forces me to structure my ideas, articulate them clearly, and deepen my understanding.
That’s why by reading my website, you’ll get the latest and greatest knowledge and expertise I have.
What is the best way to read my website?
If you want to learn more by reading my website, I suggest you read the Playbook section first. There, I collect the most detailed and practical guides on everything you need to know as an MBB consultant.
The only problem is that you need to sift through quite a considerable amount of content to get what you want.
That’s why, in my coaching program, consultants learn by doing practical exercises, and we discuss their personal challenges and issues, and I provide tailored feedback to fix them in the most effective way.
If you are an MBB consultant and want to improve your performance through personalized coaching support:
We will discuss your pain points, challenges, and aspirations. It’s a no-commitment call, just straight answers to your biggest questions.
If you want to learn more about my coaching program, read this post:
The coaching program for MBB consultants.