Distinctive Plus - Newsletter for MBB Consultants

Distinctive Plus - Newsletter for MBB Consultants

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How McKinsey Sells Projects
Consulting firms tell their senior managers to go and sell. But selling in consulting is not you might imagine. This post is for those who want to…
 • Rustem Karymov
I Don’t Understand My Feedback
You fix one feedback point, a new one pops up. Then again, and again. Most consultants treat feedback as a to-do list. But what if the feedback is just…
 • Rustem Karymov
How to Think Well (Critical Thinking)
Most MBB consultants think their problem is slides or speed, but the real issue is how they think. This post is for consultants who want to improve how…
 • Rustem Karymov
Why do I share all my knowledge for free?
People don’t ask me why I share my knowledge for free. But knowledge alone is not enough. Implementation is what matters.
 • Rustem Karymov

January 2026

What is a good problem-solving session?
Most consultants think problem-solving sessions are open debates. Then they get slaughtered there. This post is for consultants who want to run great PS…
 • Rustem Karymov
Why do we need frameworks?
Many consultants treat frameworks as a box-ticking chore. This post is for MBB consultants who want to perform better. You will learn why frameworks…
 • Rustem Karymov
What are issue trees?
Most consultants know issue trees, but struggle to apply them in practice. This post is for consultants who want to learn how to structure and analyze…
 • Rustem Karymov
How to avoid toxicity in MBB consulting?
Many MBB consultants believe that toxic leaders are inherently bad people. But often it’s just a symptom, not a root cause. This post is for those who…
 • Rustem Karymov

December 2025

Do you know your partner's hypothesis?
Many MBB consultants get ambushed in partner meetings because they ignore one thing: the partner’s hypothesis. This post is for consultants who want to…
 • Rustem Karymov
The problem-solving trick for the most difficult situations: meditation
Once in a while, you’ll face a tough problem to solve. This post is for MBB consultants who want to learn a counterintuitive trick to solve these…
 • Rustem Karymov
How to set up your workstream well
Many consultants lose control of a workstream before real work even starts. This post is for MBB consultants who want to set direction early and build…
 • Rustem Karymov
Do you know what your partners need?
Consultants often solve problems in isolation. They tend to ignore what partners actually need. This post is for consultants who want to tailor outputs…
 • Rustem Karymov
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